What Features Do You Recommend on Every Optimized Website?

We strongly recommend the following features on every client’s site that desires optimal lead capture capabilities through pay-per-click or search engine optimization:

  1. Clear call-to-action (CTA) on every page
  2. Sidebar on interior pages and blog posts that includes a form and or CTA
  3. Contact information (business name, street address and phone number) at the bottom of every page
  4. Include actions and incentives on the homepage to encourage a higher click-through rate
  5. Contact page must includes a contact form and a Google Map

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